I've spent my career selling into enterprise accounts and building and leading sales teams across different startups and scaleups — each with its own challenges, growth stages, and sales motions.

Through those experiences, I've learned that successful sales growth isn't about copying playbooks — it's about creating predictable systems that fit your specific stage, resources, and market and can grow in complexity as your startup evolves.

Most startups get both timing and executing wrong — they either implement a rigid structure too early or an unscalable structure too late. I help find the middle ground: identifying the biggest bottlenecks, doubling down on what drives results, and building a foundation that scales naturally as the business grows.

My focus is helping startups to reach sales maturity with limited resources, designing lean but scalable sales processes that actually work, enabling predictable sales growth and enterprise-ready sales motions.